Interesting article on how telecommunications companies must face new wireless ways of connecting to the Internet.
http://www.readwriteweb.com/mobile/2011/10/the-customer-connection-isnt-t.php
It indicates that mistakes made in the past should not be repeated, since new infrastructures must be generated: “so start thinking about your end-user customers first and foremost”
The following article, commented on in the first link, raises the difficulties that this new technology brings, since it makes the consumer/client more agile when informing themselves and making decisions.
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2860